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The first thing to look into a digital agency is its results,the main part is the execution rather than the talk. Firstly,A conversion focused agency,which articulates its framework properly. Next an extensive portfolio should give an insight of what the comapny is capable of. Look for a local team (you want to be sitting down with everyone who’s working on your project) Fourth,a specialist team is necessary as ususally generalists are dilluted in their efforts.
Digital agencies have a much stronger understanding of the digital environment. A web designer and web developer is VERY different to a general creative or marketing person, the same way a heart surgeon is a specialist in comparison with an all-round GP.Nexus is a digital agency that is solely geared on web conversion. From conception to launch, we look after all the design and development components. We also have an extensive range of specialist Teams(SEO Team, videographers, photographers, etc) which ensure we get to custom select the best experts for your project.Marketing agencies will look into elevating your brand presence in the market. They are experts with managing your social media content, EDM strategies and ad campaigns. This is important in driving traffic to your website, which is your ultimate conversion tool.Graphics agencies feature designers that cover a broad spectrum of print, packaging and digital work. These are your go-to guys if you’re after print, stationery, marketing collateral (brochures & posters) and even illustrative work.Branding agencies look after your business’s personality in its abstract and tangible forms (eg. logo, tagline, colour palette). They come into play very early on in a business’s conception to create a brand identity that will really resonate with their target audience.Each agency is equally important, depending on which stage your business is at, but in the same way you would never use a screwdriver to hammer a nail, make sure to use the right agency at the right time.
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Having PPC campaigns have no immediate effects on your website organic ranking. However, PPC is able to create online visibility, drive traffics and generates lead for your business when SEO implementation is in progress. Once your website’s SEO is stabilized, spending on PPC is optional as your website is ranking well on search engine organically.