As the Founder of Nexus Mediaworks, Francis has been doing SEO in Alta Vista, Infoseek, and Yahoo since 1994; and with Google since 1999. SEO as a service has evolved drastically since the recent years when Google introduced RankBrain (Machine Learning) to understand and to predict searcher’s intention.

Being involved in SEO since the Yahoo era, Francis Lui, the Founder and CEO of Nexus Mediaworks Group enthuses, “Traditional SEO takes a few months to see some results, perhaps 3 months or more. With Google’s constant Core Algorithm updates, it is impossible for a human to manually manage changes that quickly, more so for over a prolonged period of time.” In 2019, Google made over 3,200 changes to its search algorithms which involved improvements based on identified issues via public reports and ongoing quality evaluations, with many other regular updates meant to keep results relevant as content on the web changes.